LONG ASHES BLOG.

AN OLD BRAND SHINES IN NEW LIGHT

Cuevas Habanos Dominican Selection is the second blend to launch this year by Casa Cuevas Cigars. The brand originally launched several years ago and we were asked to revamp its design for a brand new audience.

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Above: The new Cuevas Habanos Dominican Selection cigar band design.

The new look for Cuevas Habanos pays tribute to the Cuban heritage of the Cuevas family. Mr. Luis Cuevas, president of the company, explained to us the new packaging should be rooted in vintage Cuban cigar brands. We presented Mr. Cuevas a new logo design, color palette, cigar band and packaging. The classic paper wrapped cigar box has a prominent watercolor painting of a tobacco field and curing barn, and it’s finished off with an ornate ‘filete’ (trim). Inspiration for this design concept and branding was drawn from when the Cuevas family were tobacco growers in Cuba.

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The Casa Cuevas Cigars’ team is poised to make an impact in the cigar industry since the launch of of their namesake cigars. Now with the revamp of Cuevas Habanos, they have a great one-and-two punch, as they deliver premium quality cigars to fans and consumers alike.