Project / Print Ad Campaign
Client / Azan Cigars
Azan Cigars, a no nonsense cigar making company, begins 2014 launching its first national print campaign. After meeting with Roberto and understanding how he wanted the brand positioned, we (CPD) came up with the the following core message – “No Leather, No Chocolate, No Frills”. This refers to taste notes and profiles many cigars tasting panels often refer to. But most important, this message keeps true to the company’s classic cigar making approach.