Dona Flor USA

Find your Dona Flor

Overview

Project / Print Ad Campaign
Client / Dona Flor USA

Description

Dona Flor USA Cigars, headed by Mr. Chris Edge, are headquarter in Boulder, CO. In 2012 Chris teamed up with us to re-introduce this great Brazilian cigar to the U.S. market. The core message in the ad was to “Re-discover the one true Brazilian cigar”. We combined an energetic Brazilian color palette with our take on modern carnival and sent consumers out to “find their Dona Flor”. The finished ad ran in the pages of Cigar Aficionado’s August 2012 issue.