Project / Identity & Package Design
Client / Duran Cigars
As with the original ‘Neya’ released in 2014, the new ‘Neya F8 Texas Tactical’, launched at #IPCPR16 keeps its original design & layout. This line extension does incorporate a new bold color palette and secondary band, both resized to fit a 7×40 lancero size. The new “tactical” theme was a direct input from fans, consumers and retailers from the great State of Texas.
Roberto Pelayo Duran, owner of Duran Cigars, commented in a press release: “The Texas Tactical is a very exciting project. The suggestion came from Texas, from colleagues, retailers and consumers of the Neya F8 that were wondering how that F8 flavor would translate in a Lancero size. Once production started in NicaTabaco, we noticed that some of our fellow cigars manufacturers in Esteli were stopping by the factory more often than usual to pick a fuma of the new Lancero. This is when we knew the Texas Tactical will be a very special F8 and much welcomed by our customers. We look forward to sharing it with our retail family.”