Project / Trade Show Design
Client / Toraño Cigars
For the past four years, we have been fortunate to work with the Toraño family and their massive 20ft by 80ft IPCPR trade show booth. You know the saying… “The bigger the booth, the bigger the problem”, well not true with the Toraño’s. They prefer to keep product displays out in the open and foot traffic friendly. Our goal was to create a design and layout which highlight’s the family’s four generations of cigar manufacturing. We implemented branded towers (which serve as storage) and brand sinage up above and all around the booth.