Exodus Finite

 

A Fresh Look to an Industry Icon

Overview

Project / Identity & Package Design
Client / Toraño Cigars

Description

Finite, a term developed by the Toraño family, will classify all future limited production blends for the company. For this project, we drew inspiration from the existing Exodus trilogy of the Silver, Gold and 50 Years’ design characteristics. Our goal was to reinterpret the brand’s strong positioning while updating the packaging with a more courageous color palette. We created a distinctive icon which will be the main identity for future limited production releases.