Project / Brand Identity and Packaging
Client / Duran Cigars
Duran Cigars will change the way you think of bundle cigar brands. The Roberto P. Duran Baracoa line is presented in a 20-count, self-standing cartons packs that feature a detachable lid that folds into a banner top. This make this packaging a great POS display.
Balanced, streamline and with plenty of details, this project called for a rich color palette with plenty of metallic gold ink highlights. As a result of our package design, the perceived value of the cigars is much greater than the suggested retail price, making these an everyday go-to stick in shops across the U.S. and abroad.