A vibrant graphic style
captures a philosophy


Project / Brand Identity & Package Design
Client / Toraño Cigars


The Toraño’s have remained loyal to the philosophy of providing outstanding cigars at an affordable price. The family set out to create a blend which their followers can smoke any day of the week and not break the bank, while delivering the quality and flavor expected from a Toraño cigar. We were asked to create a design that captured and celebrated the spirit of hard working cigar lovers. Our design combined industrial patterns, chrome elements, retro-americana typography and a bold color palette which breaks through the clutter and makes Loyal a clear everyday smoke option.