Reserva Selecta

New look, same great taste


Project / Brand Redesign
Client / Toraño Cigars


The Reserve Selecta is without a doubt one of Toraño’s smoothest and best selling series. And like with any and all brands, they need to be revamped from time-to-time, and the Reserva Selection is no exception. We were asked to refresh a dated packaging, logo and cigar band while preserving the Reserva’s majestic color palette. Not only did we deliver in record time, but as a result of our redesign, the Reserva now occupies 30% less shelf space inside humidors.