Inspired by Character
and Strong Will


Project / Brand Identity & Package Design
Client / Toraño Cigars


For the Toraño family, Salutem is inspired by the character and strong will of those who overcome great challenges and adversity.  It represents a celebration of life and raises a toast to all those who live life to the fullest. Salutem is dressed in a beautifully designed band which incorporates embossing, foils, metallic inks and spot UV which compliments the cigar’s beautiful Habano Ecuador wrapper leaf.